LG Electronics (LG) is bringing the next-level air purification to more homes by launching the upgraded PuriCare™ 360° with Safe Plus Filter™ on 1st July 2021. Boasting a unique 360-degree air filtration system on top of not one, but two cutting-edge filters, LG PuriCare™ 360° air purifier is now even better at providing fresh and clean air throughout the entire home.

Known for its unmatched effectiveness and remarkable 360-degree design, LG PuriCare™ 360° refreshes and revitalizes air around the whole room. The purifier’s distinctive cylindrical shape does more than just turn heads, as it is a crucial part of its purifying performance and effectiveness. The solution sends filtered air as far as 7.5 meters using its Clean Booster feature1, which rises from the top of the device and rotates left and right to eliminate all blind spots and achieve fresh air coverage.

The PuriCare™ device employs Safe Plus Filter (HEPA) and Deodorization Filter to achieve its comprehensive multi-filtration system that effortlessly eliminates bacteria, viruses, ultra-fine dust, allergens and harmful gases. The newly added Safe Plus Filter is 99.9 percent anti-bacterial2 and anti-viral3 and removes 99.999 percent of ultra-fine dust particles as small as 0.01 micrometres4 and allergens. This further adds to the impressive performance of its Deodorization Filter, which captures harmful gases lurking in the air such as odours, smog and chemicals5. Ionizer is another innovation being utilized to remove harmful airborne viruses and bacteria, surrounding the substances with Ion clusters to form a chemical reaction that produces water (H2O) and nothing else6.

LG PuriCare™ 360° is fitted with an advanced Smart Sensor that detects fine particles smaller than one micrometre in diameter. The sensor also performs real-time status checks to ensure it is always operating in accordance with actual pollution levels. Meanwhile, the smart LED Indicator uses four coloured lights to let users check air quality at a glance. Here, air quality and odour measurements are clearly displayed for the easiest way to monitor indoor pollution levels and track purification progress.

For added user convenience, LG ThinQ™ lets them control their PuriCare™ device from any location. Users can monitor their indoor air quality, change device settings or turn it off and on with just their smartphone, which is where they will receive handy status updates and alerts from the air purifier when one of its filters needs replacing.

“With its groundbreaking 360-degree design, our latest LG PuriCare™ model makes every home a safer and more comfortable place to be through the constant supply of clean, purified air,” said Justin Seong, Product Director of LG Electronics (Singapore) Air Solutions. “As a global leader in air solutions, we will continue to develop home appliances with all the latest purification and filtration technologies to deliver better living environments to families in Singapore.”

The new LG PuriCare™ 360° Air Purifier with Safe Plus Filter™ is priced at S$899 for Single tower and S$1,499 for Double tower. It is available at official LG Lazada, LG Shopee and across all authorized retailers – Best Denki, COURTS, Harvey Norman, Mega Discount and KrisShop.

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