Kuala Lumpur, Malaysia - January 30, 2024 - Last week, on January 23, 2024, industry leaders, press representatives, and government officials gathered at De.Wan 1958 @ BSC for the Hannover Messe Industry and Press Get Together 2024. The event, held in Malaysia, served as a prelude to the much-anticipated Hannover Fair scheduled for April 22-26, 2024, in Hannover, Germany.The gathering, organized to promote the upcoming Hannover Fair, featured an array of speakers and insightful discussions aimed at highlighting the latest trends, innovations, and collaborative efforts within the global industrial landscape.

Mr. Arno Reich, Senior Vice President of Deutsche Messe AG, graced the event with his presence, sharing valuable insights into the developments at Hannover Messe.In his address, Mr. Reich delved into the current market dynamics and shed light on the diverse portfolio of worldwide events hosted by Deutsche Messe AG. He emphasized the Hannover Fair's role as a global platform for showcasing cutting-edge technologies, fostering collaborations, and driving industrial advancement.A notable highlight of the event was the presence of a representative from the Norwegian government, who underscored the strategic partnership between Hannover Messe 2024 and Norway as the partner country.

The collaboration aims to deepen ties and promote sustainable industry practices on an international scale.Furthermore, the event featured engaging industry sharing sessions from Hannover Messe's major exhibitors and industrial associations. These sessions provided attendees with valuable insights into emerging technologies, market trends, and best practices shaping the future of industry.With the overarching theme, 'Energizing a Sustainable Industry', discussions revolved around the pivotal role of Malaysia in advancing sustainability initiatives within the global industrial landscape.

The event served as a platform to showcase Malaysia's contributions and explore opportunities for collaboration in driving sustainable growth.Looking ahead, visitors can expect an immersive experience at the Hannover Fair in Hannover, Germany. The event promises to showcase a diverse range of innovations, from advanced manufacturing technologies to groundbreaking solutions in robotics, automation, energy, and more. Attendees will have the opportunity to engage with industry leaders, explore cutting-edge products and solutions, and participate in thought-provoking discussions on the future of industry.

"We are delighted to witness such enthusiastic participation and engagement at the Hannover Messe Industry and Press Get Together 2024," said Mr. Arno Reich. "As we gear up for the Hannover Fair in April, visitors can anticipate an unparalleled showcase of innovation, collaboration, and sustainable practices."The pre-event conference served as a catalyst for fostering collaborations and building momentum towards the Hannover Fair. With its comprehensive program and diverse lineup of exhibitors and speakers, the fair promises to be a premier destination for industry professionals, innovators, and stakeholders from around the world.