No Fan, No Fun: The Invisible Force Behind the Gaming Experience

February 28, 2024

Fans from Ziehl-Abegg play a key role in gaming and beyond

Under the slogan "No Fan, No Fun," Ziehl-Abegg, the leading German manufacturer of electric motors and fans, demonstrates at the Hannover Messe 2024 how essential fan technology is for modern gaming and numerous everyday areas. With a unique eSport experience, Ziehl-Abegg invites visitors to discover the invisible yet indispensable presence of its products in their daily lives.

The world of online gaming is fascinating, captivating millions of people. Yet, behind every thrilling game is not just talented development work but also high-performance technology operating out of sight. Ziehl-Abegg, known worldwide for its innovative fans and electric motors, takes this phenomenon as an opportunity at Hannover Messe 2024 under the slogan "No Fan, No Fun" to show how its products make the gaming experience possible.

"Whether at work or at play, Ziehl-Abegg products are always there, directly or indirectly," emphasises Dr. Marc Wucherer, CEO of Ziehl-Abegg. "At the Hannover Messe, gaming is the prime example of where Ziehl-Abegg fans can be found".

From cooling servers in data centres that keep online worlds running, to air-conditioned animal stalls that are vital for food production, to industrial ovens and dairy plants, Ziehl-Abegg plays a crucial role in a wide range of processes. The exhibition stand not only offers insights into these diverse applications but also illustrates how Ziehl-Abegg innovations contribute to increased efficiency and improved quality of life.

At stand C71/1 in Hall 11, visitors can see how Ziehl-Abegg technology enhances performance and gaming experience through optimal cooling and ventilation. At interactive stations, visitors can learn how Ziehl-Abegg technology plays a role in everyday situations – from food production to enjoying a cold drink during an intense gaming session. "Our fans not only provide cool air but also sustainable and efficient solutions across numerous industries," adds Dr. Wucherer.

Ziehl-Abegg invites you to dive into the world behind the scenes at the exhibition stand and discover how the company's advanced products underpin many aspects of modern life - making the gaming experience possible.

Live gaming experience: Who will win against the Ziehl-Abegg players?

A highlight of the exhibition is a live gaming experience, where visitors can immerse themselves in the world of eSports. Anyone who beats Ziehl-Abegg employees will not only experience the thrill of victory, but will also receive energy drinks for their further fair visit in addition to the thrill of victory. The game is "Rocket League," a type of car soccer. For Ziehl-Abegg, Holger M. Rößler and Thibaut Abendschein compete: both are the company's top gamers in Rocket League.

Ziehl-Abegg at Hannover Messe 2024 from 22 to 26 April in Hall 11, Stand C71/1: Discover the invisible but indispensable role of fan technology in the digital and real world.

The gamers at the German fan manufacturer Ziehl-Abegg play for fun once a week and host tournaments for external participants several times a year: from Rocket League to CS2 and Rainbow Six Siege.


at Hannover Messe 2024

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