OMRON Refreshes its Electronic and Mechanical Components Business Global Websites

Team IIGA
December 29, 2021
[Renewed Electronic and Mechanical Components Business Global Website]
[Renewed Electronic and Mechanical Components Business Global Website]

OMRON Corporation (HQ: Shimogyo-Ku, Kyoto. President and CEO: Yoshihito Yamada) has renewed its Electronic and Mechanical Components Business Global website (Japanese, English, Chinese) and reopened the site where new customer values can be created. By expanding the searchability of component solutions, technical information and FAQ content, OMRON customers can more easily address their design challenges in a timely manner. A new feature includes a web membership area, which allows customers to download technical documents. Based on the interests and needs of the registrant, OMRON can tailor the content. Also, users can opt-in to receive new product updates.

In recent years, due to the progress of DX and the effects of COVID-19, OMRON understands the trend of customers going online 24/7 for all of their component needs. Therefore, OMORN is making investments, including upgrading its website. We are strengthening digital marketing in the Electronic and Mechanical Components Business in line with changes in our business model, and we have completely renewed our corporate website as part of this effort.

By expanding the site's content and creating a structure and design that allows users to easily search for information, customers will be able to more easily find the information they need. In addition, we will provide registered users with information that is tailored to their individual characteristics and needs, thereby offering a new customer experience. We will strengthen our support for the entire process, from product selection to purchasing, by introducing products and solutions that help customers solve their problems.

OMRON will further strengthen its digital marketing and create value for its customers by maximizing the strengths of both offline and online. We will continue to contribute to the development of people's lives and society on the planet by providing our advanced devices and modules globally.

<Main Features Added and Enhanced>To be released globally in stages

● Enhanced contents
FAQ contents, technologies, solution proposals

● Improved user interface
Improved user experience (UX) for better operability and convenience

● Improved search function
Improved searchability by expanding search target data
Searchable in three categories (product list, specification function, classification search)


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