Annata is deepening their collaboration with Microsoft to further develop and bring to market solutions to enable the transformation of automotive distribution and retail with next-generation retail and mobility services.

Annata, developer of Annata 365, a global cloud platform built natively with Microsoft Dynamics 365 and Microsoft Azure for the automotive and industrial equipment industries, today announced it is expanding its collaboration with Microsoft to drive the transformation of distribution and retail, and to enable new mobility services.

Annata 365 delivers capabilities that help automotive and industrial equipment customers navigate industry challenges, adapt existing operations, and embrace new opportunities through technologies including IoT, machine learning, and cloud-based services.

Building on the success of its 20-year history as a Microsoft partner, including recent customer wins in the mobility services sector and the New Energy sector, Annata will be enhancing Annata 365 with new services which enable vehicle OEMs, Importers, Dealers and Service entities to move rapidly from their legacy systems onto the latest technology, and unlock fuller engagement with their customers. In addition, this will empower the provision of new offerings around mobility services which encompass both the user engagement, and the vehicle lifecycle and utilisation management required for a business model based on user experience and sustainability.

“This market is going through a tremendous amount of disruption and disintermediation, and our deeper collaboration with Microsoft will enable us to help both the incumbents and new entrants stay ahead of their competitors by taking advantage of the latest technology,” said Annata CEO Jóhann Ólafur Jónsson.

Over the next year, Annata will release new Annata 365 retail and mobility modules, starting with Commerce and Insights, developed natively with Dynamics 365 Automotive Accelerator and Common Data Model for Automotive, for which Annata was co-developer.

“There is a growing need in the automotive industry for transformation across distribution, retail and mobility. Annata’s customer relationships and growing portfolio of capabilities in Annata 365 combined with the strength and scale of the Microsoft Cloud will help  deliver the solutions the industry needs at scale,” said Sanjay Ravi, General Manager, Automotive Mobility and Transportation for Microsoft.

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